We are sponsoring IieX North America in Atlanta from June 12-14, 2017.
- Presentation: Application of Behavioral Science to Market Research
- Workshop: Task Don’t Ask! A real-life application of the Attribute Elicitation Task
- Roundtables: Four Behavioral Science Principles that must always be applied to market research
- IIeX Innovation Competition: Showcasing our Attribute Elicitation Task tool as new development in market research
CONFERENCE: IieX Health, April 4, 2017, Philadelphia
WEBINAR: Power of Purpose, The Future of Business & Brand Strategy, March 7, 2017. Video recording available in IdeaLounge on our website.
WEBINAR: Behavioural Economics: Marketing’s Latest Shiny New Thing, Or The Tipping Point For Marketing Transformation?, MRIA Prairie Chapter, February 3, 2017
CONFERENCE: Stuck Between Two CFOs – How to Get Out. FFWD Marketing & Advertising Week, February 2, 2017.
WEBINAR: Behavioural Economics: Marketing’s Latest Shiny New Thing, Or The Tipping Point For Marketing Transformation?, NewMR, December 7, 2016
CONFERENCE: Seven Truths to Break the Cycle of Underperforming Marketing Investments, Iiex Forum on Nonconscious Consumers, November 15, 2016
CONFERENCE: Reincarnation: The Death and Rebirth of Marketing, MRIA Net Gain, November 3, 2016
SPEAKER SERIES: Fresh Squeezed Ideas hosts Susan Helstab, Former CMO of Four Seasons Hotels & Resorts. October 20, 2016
WEBINAR: Building Brands That Attract and Engage Fans, CMO Council, September 2016
CONFERENCE: Reincarnation: The Death and Rebirth of Marketing, BBR 2016
CONFERENCE: The New Marketing Evangelism: Using Values-Based Brand Strategy to be a Force for Good, IIeX North America 2015
CONFERENCE: Marketing as a Force for Good, IIeX Health
CONFERENCE: Transforming the Marketing Mission – Using Values-Based Brand Strategy to be a Force for Good, MRMW North America
CONFERENCE: Panelist, IleX Nonconscious Impact Measurement Forum NY and Related Webinar: Measuring Nonconscious Impact and the Application of Neuroscience, November 2014
CONFERENCE: Advancing Marketing as a Force for Good in the World through Qualitative Research, Qual360 North America