A New Behavioral Science Market Research Tool: The Attribute Elicitation Task
A New Behavioral Science Market Research Tool: The Attribute Elicitation Task
If you've ever wondered how to solve the "say-do gap" - the disconnect between what people say they are going to do and what they actually do, there is now a tool available that can help unravel the mystery.
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The Future of Marketing
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Sensemaking: The Power of the Humanities in the Age of the Algorithm
AUTHOR
Christian Madsbjerg
Sensemaking: The Power of the Humanities in the Age of the Algorithm
Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from "quant" thinking but from deep, nuanced engagement
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Pulling In, not Pushing Back – How to Get Everyone on Board with Transformational Change
Blog Pulling In, not Pushing Back – How to Get Everyone on Board with Transformational Change
By Christina Politis, MSc, Industrial-Organizational Psychology
How Do We Measure Value?
Blog How Do We Measure Value?
By Isabel Chalmers, Hon. BA
By Christina Politis, MSc, Industrial-Organizational Psychology
Design Thinking Whitepaper
Downloads Design Thinking Whitepaper
By Karen McCauley
Design Thinking: A Powerful Tool for Innovation. By simply being an empathetic human being, we perform design thinking every day.

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