Cultural Shifts
Sensemaking: The Power of the Humanities in the Age of the Algorithm
Sensemaking: The Power of the Humanities in the Age of the Algorithm
Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from "quant" thinking but from deep, nuanced engagement
Helping the Machines Help Us: Our Role in The Second Machine Age
Helping the Machines Help Us: Our Role in The Second Machine Age
Machines help us with numerous things and keep us safe, healthy and smart. Do humans have to worry yet about them taking over the world? We speculate.
Jumping the S-Curve of Life
Jumping the S-Curve of Life
We know about the S-Curve Model in its traditional business sense, but have you ever seen it applied to mid-life and the changes it brings for women?
Listen Up, U​S​ Retailers: Amaze Canadians with a Storied Experience, or Suffer a Canadian Chill
Listen Up, U​S​ Retailers: Amaze Canadians with a Storied Experience, or Suffer a Canadian Chill
To avoid another Target situation, Nordstrom ought to take a look at how creating a storied experience can help them succeed with reserved Canadians.
The Consumer Crisis: A Drama in Culture
The Consumer Crisis: A Drama in Culture
Excerpt from a forthcoming eBook where we explore changing consumer behavior and the roots of brand attraction.
What Does the Zombie Apocalypse Mean for Your Brand?
What Does the Zombie Apocalypse Mean for Your Brand?
From a popular culture point of view, zombies tend to emerge on the cultural landscape in the midst of anxieties. What does this mean for brands?
Culture Shifts Affecting the Post-Modern Consumer
Culture Shifts Affecting the Post-Modern Consumer
In video 6 of a 9-part series, we answer the question, "What are the most important cultural shifts affecting today’s post-modern consumer?"
The Magic Formula for Marketing Success
The Magic Formula for Marketing Success
In video 7 of a 9-part series, we answer the question, "What’s the magic formula for success with the post-modern consumer?"
The Myth of 1:1 Marketing
The Myth of 1:1 Marketing
In video 8 of a 9-part series, we answer the question, "How do marketers become of value to individual members of their audience?"
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