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Culture and Values
Design Thinking Whitepaper
Design Thinking: A Powerful Tool for Innovation. By simply being an empathetic human being, we perform design thinking every day.
How Understanding Cultural and Behavioral Economics Can Make You A Better Gift-Giver
Read about gift-giving the Fresh Squeezed Ideas way.
What’s in it for Respondents Who Participate in Market Research? And How Can You Help?
Patients want to know that ‘some good’ is going to come out of the market research they are participating in.
2016: A Year In Review
Presenting highlights from 2016, including moving into our new space, some speaking gigs and a transformational marketing event we hosted at The Loft.
Jumping the S-Curve of Life
We know about the S-Curve Model in its traditional business sense, but have you ever seen it applied to mid-life and the changes it brings for women?
She-Invention: The Re-Envisioning of Midlife
Today, women approaching their late 40s are looking both inward and outward, and deciding not to let life unfold as it has for generations before.
Reincarnation: The Death and Rebirth of Marketing
Our book is now available on Amazon Kindle.