Video Category: Building Breakout Brands

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The Changing Face of Marketing

In video 1 of a 9-part series, we answer the question, "What is happening in marketing and how does a brand succeed?"
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Understanding Brand Attraction

In video 2 of a 9-part series, we answer the question, "What do progressive marketers need to understand about culture and brand attraction?"
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The Problem with Best Practices

In video 3 of a 9-part series, we answer the question, "Why don't best practices work and what is the better way?"
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Why Marketers Need Social Science in Their Tool Kit

In video 4 of a 9-part series, we answer the question, "Why should social science be a part of every marketer's tool kit?"
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Economic Eras and Brand Consumption

In video 5 of a 9-part series, we answer the question, "How does the value of a brand change through different economic eras?"
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Culture Shifts Affecting the Post-Modern Consumer

In video 6 of a 9-part series, we answer the question, "What are the most important cultural shifts affecting today’s post-modern consumer?"
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The Magic Formula for Marketing Success

In video 7 of a 9-part series, we answer the question, "What’s the magic formula for success with the post-modern consumer?"
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The Myth of 1:1 Marketing

In video 8 of a 9-part series, we answer the question, "How do marketers become of value to individual members of their audience?"
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Marketing Innovation: Diverge Early, Converge Later

In video 9 of a 9-part series, we answer the question, "Why is it important to innovate the way your brand markets itself?"

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