- Idea Lounge
- Drive: The Surprising Truth About What Motivates Us
Through the years of study of human psychology, it has been stated that most individuals and animals alike have been motivated by positive reinforcement in the form of reward or negative reinforcement in the form of punishment. What if you found out that these old methods are now being challenged by alternative discoveries? Drive: The Surprising Truth About What Motivates Us illustrates the mistakes that have come about from four decades of research into the motivation of humans.