- Idea Lounge
- Power of Brand Purpose Webinar: The Future of Business and Brand Strategy
The Power of Brand Purpose: The Future of Business and Brand Strategy
Brands and retailers are working to remain relevant and to grow and thrive in these rapidly changing times. The importance of brand purpose, given changes in consumer culture, the roll of technology and the expectations of millennials, has been much written and talked about.
In this webinar we cover:
- The emergence of purpose strategy
- What purpose is
- What purpose discovery is all about
- The path to purpose
- Articulating purpose
- What the return on purpose is (ROP) and the power of purpose
Sharing their strategic and tactical council on the importance and the roll of purpose in this webinar is John McGarr and Bob Wheatley. John McGarr provides perspective from the areas of research and insights in both the consumer and pharma sectors while Bob Wheatley provides expertise from the marketing and communications sectors.