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How Brands Become Icons: The Principles of Cultural Branding
How Brands Become Icons: The Principles of Cultural Branding

How Brands Become Icons explores the principles behind some of the most successful brands of the last half-century to become cultural icons. Douglas B. Holt shows how iconic brands create “identity myths” that and outlines a distinctive set of “cultural branding” principles for companies to use to approach building their own icon.

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