Brand2Global: The Global Marketing Conference, October 2 -3, 2017, Silicon Valley, CA
Our President John McGarr along with Kristian Gravelle, Director of Insights at AstraZeneca, will be speaking about The Power of Purpose, the Driving Force of Business & Global Brand Strategy.
The revolution brought on by the digital age of marketing may be reaching a point of disillusionment; where the business outcomes are less impressive than promised, and target customers are tuning out due to oversaturation of digital marketing messages. Meanwhile, the 2008 global economic crisis has provided marketers with a critical case study into how shifts in cultural values drive sudden changes in behavior. There are important lessons for global marketers looking to understand, influence and leverage customer behaviors; namely that executional excellence is not enough if the global brand communication strategies are weak.
CONFERENCE: IieX North America, June 12-14, 2017, Atlanta
- Presentation: Application of Behavioral Science to Market Research
- Workshop: Task Don’t Ask! A real-life application of the Attribute Elicitation Task
- Roundtables: Four Behavioral Science Principles that must always be applied to market research
- IIeX Innovation Competition: Showcasing our Attribute Elicitation Task tool as new development in market research
CONFERENCE: IieX Health, April 4, 2017, Philadelphia
WEBINAR: Power of Purpose, The Future of Business & Brand Strategy, March 7, 2017. Video recording available in IdeaLounge on our website.
WEBINAR: Behavioural Economics: Marketing’s Latest Shiny New Thing, Or The Tipping Point For Marketing Transformation?, MRIA Prairie Chapter, February 3, 2017
CONFERENCE: Stuck Between Two CFOs – How to Get Out. FFWD Marketing & Advertising Week, February 2, 2017.
WEBINAR: Behavioural Economics: Marketing’s Latest Shiny New Thing, Or The Tipping Point For Marketing Transformation?, NewMR, December 7, 2016
CONFERENCE: Seven Truths to Break the Cycle of Underperforming Marketing Investments, Iiex Forum on Nonconscious Consumers, November 15, 2016
CONFERENCE: Reincarnation: The Death and Rebirth of Marketing, MRIA Net Gain, November 3, 2016
SPEAKER SERIES: Fresh Squeezed Ideas hosts Susan Helstab, Former CMO of Four Seasons Hotels & Resorts. October 20, 2016
WEBINAR: Building Brands That Attract and Engage Fans, CMO Council, September 2016
CONFERENCE: Reincarnation: The Death and Rebirth of Marketing, BBR 2016
CONFERENCE: The New Marketing Evangelism: Using Values-Based Brand Strategy to be a Force for Good, IIeX North America 2015
CONFERENCE: Marketing as a Force for Good, IIeX Health
CONFERENCE: Transforming the Marketing Mission – Using Values-Based Brand Strategy to be a Force for Good, MRMW North America
CONFERENCE: Panelist, IleX Nonconscious Impact Measurement Forum NY and Related Webinar: Measuring Nonconscious Impact and the Application of Neuroscience, November 2014
CONFERENCE: Advancing Marketing as a Force for Good in the World through Qualitative Research, Qual360 North America