Upcoming Events

We have a point of view and we love to share it. Our company founders and strategists offer sharp, provocative, and educational talks. Whether it’s a conference keynote, a hands-on workshop, or a more intimate lunch and learn at your location, we will leave your audience with new ideas that are as fascinating as they are useful.


IIeX Europe, February 19 & 20, 2018, Amsterdam: We have been invited to speak about the application of Behavioral Science & Cultural Anthropology to the Patient Journey.

IIeX Health, March 27, 2018, Philadephia: We are Silver Sponsors of this conference.

IIeX Behavior Europe, May 10, 2018, London, UK: We are main sponsors of this event and are speaking on the main stage!

IIeX North America, June 11-13, 2018, Atlanta: We will be delivering a Workshop and a Roundtable Session about the application of Behavioral Science & Cultural Anthropology.

IIeX Behavior 2018, Dates TBC, Chicago: We will be delivering a Workshop (details TBC).


CONFERENCE: IIeX Behaviour, November 7 &8 2017, Chicago: We sponsored a workshop about the Attribute Elicitation Task (AET). More about the AET here: https://www.linkedin.com/pulse/attribute-elicitation-task-new-consumer-insight-czylyski-msc-/

CONFERENCE: Brand2Global 2017: The Global Marketing Conference, October 2 -3, 2017, Silicon Valley, CA

WEBINAR: The Impact of Behavioral Science on Marketing Decisions. View the Recording here: goo.gl/oz73RC

CONFERENCE: IieX North America, June 12-14, 2017, Atlanta

  1. Presentation: Application of Behavioral Science to Market Research
  2. Workshop: Task Don’t Ask! A real-life application of the Attribute Elicitation Task
  3. Roundtables: Four Behavioral Science Principles that must always be applied to market research
  4. IIeX Innovation Competition: Showcasing our Attribute Elicitation Task tool as new development in market research


CONFERENCE: IieX Health, April 4, 2017, Philadelphia

WEBINAR: Power of Purpose, The Future of Business & Brand Strategy, March 7, 2017. Video recording available in IdeaLounge on our website.

WEBINAR: Behavioural Economics: Marketing’s Latest Shiny New Thing, Or The Tipping Point For Marketing Transformation?, MRIA Prairie Chapter, February 3, 2017

CONFERENCE: Stuck Between Two CFOs – How to Get Out. FFWD Marketing & Advertising Week, February 2, 2017.

WEBINAR: Behavioural Economics: Marketing’s Latest Shiny New Thing, Or The Tipping Point For Marketing Transformation?, NewMR, December 7, 2016

CONFERENCE: Seven Truths to Break the Cycle of Underperforming Marketing Investments, Iiex Forum on Nonconscious Consumers, November 15, 2016

CONFERENCE: Reincarnation: The Death and Rebirth of Marketing, MRIA Net Gain, November 3, 2016

SPEAKER SERIES: Fresh Squeezed Ideas hosts Susan Helstab, Former CMO of Four Seasons Hotels & Resorts. October 20, 2016

WEBINAR: Building Brands That Attract and Engage Fans, CMO Council, September 2016

CONFERENCE: Reincarnation: The Death and Rebirth of Marketing, BBR 2016

CONFERENCE: The New Marketing Evangelism: Using Values-Based Brand Strategy to be a Force for Good, IIeX North America 2015

CONFERENCE: Marketing as a Force for Good, IIeX Health

CONFERENCE: Transforming the Marketing Mission – Using Values-Based Brand Strategy to be a Force for Good, MRMW North America

CONFERENCE: Panelist, IleX Nonconscious Impact Measurement Forum NY and Related Webinar: Measuring Nonconscious Impact and the Application of Neuroscience, November 2014

CONFERENCE: Advancing Marketing as a Force for Good in the World through Qualitative Research, Qual360 North America