Post-Modern Consumer
The Consumer Crisis: A Drama in Culture
The Consumer Crisis: A Drama in Culture
Excerpt from a forthcoming eBook where we explore changing consumer behavior and the roots of brand attraction.
The Magic Formula for Marketing Success
The Magic Formula for Marketing Success
In video 7 of a 9-part series, we answer the question, "What’s the magic formula for success with the post-modern consumer?"
The Myth of 1:1 Marketing
The Myth of 1:1 Marketing
In video 8 of a 9-part series, we answer the question, "How do marketers become of value to individual members of their audience?"
Marketing Innovation: Diverge Early, Converge Later
Marketing Innovation: Diverge Early, Converge Later
In video 9 of a 9-part series, we answer the question, "Why is it important to innovate the way your brand markets itself?"
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