End-to-end CX partners for healthcare

Transformation happens when strategy and human behavior come into alignment. I embrace ambiguity as the starting point for opportunity—helping leaders navigate complexity and shape strategies that anticipate change, inspire confidence, and deliver lasting impact.

I’ve worked across healthcare, from clinical development to commercialization, innovation to customer experience. My focus is on bridging vision and execution, turning ambitious ideas into strategies that move people, products, and markets forward.

I am a futurist, designer, and all around CX strategist with over 15 years of experience in the field. As a practitioner at heart and experienced leader, I excel at designing and delivering complex projects from conception to completion. My work specializes in the methods and mindsets associated with strategic foresight, design thinking, and research synthesis.

Over the years, I have advised companies of all shapes and sizes (within and beyond pharma) and offered practical problem-solving support for issues of strategic importance. This includes things like how to improve experiences for customers and employees, how to position a brand and identify market opportunities, how to conceptualize and design products and services (primarily digital/hybrid), and how to plan for the long-term, analyze trends, and manage ongoing change.

I believe that when strategy is paired with a deep focus on impact, healthcare can become a source of hope and healing for all—especially for those most in need. “Advance Medicine. Transform Lives.” is both a vision and a personal commitment I carry into every role, every challenge, and every opportunity.

Over the past 15 years, I’ve had the privilege of leading cross-functional teams and advising global biopharmaceutical companies on how to launch, scale, and reimagine therapies in highly regulated markets. My work has spanned enterprise transformation, omnichannel engagement, and patient-centered innovation—always guided by collaboration, integrity, and the belief that lasting impact comes when creativity aligns with purpose.

As head of business development, my mission is to actively listen, to collaborate and then to advocate on our clients’ behalf to ensure we craft intelligent, actionable solutions. I have been known to jump through hoops to deliver true value for our clients, and I have yet to tackle a challenge that I thought was insurmountable. Equal parts consultative creativity and disciplined analysis are what give me my edge, and what enables me to consistently help build clients’ businesses.

For over 15 years, I have provided excellence in insight-driven solutions to blue chip clients in the pharmaceutical, fashion, prestige beauty, and consumer packaged goods industries, both in North America and globally. In business and in life I appreciate humor, spice and polish. I have a passion for fine wines, international cuisine, and exploring the planet like a local.

When I founded Fresh Squeezed Ideas, it was because of a tenacious need to always get to a deeper and more nuanced understanding of humans and what they truly care about.

For the past 14 years, I’ve led a community of multidisciplinary experts in human science, foresight and business design who together provide new and powerful perspectives on our clients’ business challenges. They innovate new methods for how we see and understand people.

It’s at this intersection of diverse talents that we discover the shared care and concern between companies, the brand and the communities they serve, a gift I am always in awe of.

My perspective is broad and deep. I began my career as a management consultant, and have earned degrees in political science, design, business and liberal arts. My experience spans multiple industries, disciplines and geographies. I bring a multidisciplinary point of view to the work I do, circling all around a problem, to put things together in insightful and innovative ways.

I am inspired by ideas and learning, by numbers and by stories, and by the people we interact with everyday.

After spending many years in NYC (with stints in Philadelphia and London, England) I am proud to be back in Canada, to serve the communities I know and love, and where my values are shared and celebrated.