If you’re a fearless critical thinker, we should talk.

At FSi, our vision is to help lead the critical transformation from a healthcare system to a HumanCare experience. We are redefining Human Centricity, and putting the power of HumanCare at the center of how we solve business challenges and in how we design strategy.

Thank you for considering Fresh Squeezed Ideas for your next home.

We are a global insight and strategy consultancy, founded in 2006, serving pharmaceutical clients in the US, Canada, and globally. Using proprietary frameworks based on Experience Design, Foresight and Human Sciences we decode the human experience to reveal and better understand the patient and provider experiences. Our goal is to instill in our clients, genuine empathy for the total human experience of caring for and living with disease, so that the most favorable care-centric health outcomes are achieved.

Our Multidisciplinary Team Approach

Our cross-functional teams combine Masters and PhD level experts across Behavioural Science, Social Science and Strategic Foresight. And every project is assigned a senior leader with a minimum of 20 years experience in healthcare research and strategy.