What we do

See how we design research & strategy that reveals the true human experience.

Using frameworks based on Experience Design, Foresight and Human Science we reveal the true human experience.

DESIGN 
THINKING
SOCIOCULTURAL
ANTHROPOLOGY
BEHAVIORAL
SCIENCE
STRATEGIC
FORESIGHT
who we are fsi

Our strategic capabilities

Foundational Work
Journeys
Personas
Drivers and Barriers
Unmet Needs
Positioning and Messaging
Development & Testing
Empathy & Ideation Workshops
Visual Storytelling
Empathy Videos
Journey Videos
TikTok Edu-video
Real time visual story capture
UX & CX Co-Creation + Testing Sprints
Website and App Development & Optimization  
AI-assisted Concept + Message Testing (Qual/Quant)
Digital Strategy Co-creations
Strategic Advisory
Empathy Process Innovation and Implementation
Transformational Training & Implementation

Decoding the human experience…

Foundational Work

  • Journeys
  • Personas
  • Drivers and Barriers
  • Unmet Needs
  • Positioning and Messaging Development & Testing
  • Empathy & Ideation Workshops

UX & CX Co-Creation + Testing Sprints

  • Website and App Development & Optimization  
  • AI-assisted Concept + Message Testing (Qual/Quant)
  • Digital Strategy Co-creations

Visual Storytelling

  • Empathy Videos
  • Journey Videos
  • TikTok Edu-video
  • Real time visual story capture

Strategic Advisory

  • Empathy Process Innovation and Implementation
  • Transformational Training & Implimentation

See how we're working with our clients to help them stand apart.

case studies