What we do

See how we design research & strategy that reveals the true human experience.

Using frameworks based on Experience Design, Foresight and Human Science we reveal the true human experience.

DESIGN 
THINKING
SOCIOCULTURAL
ANTHROPOLOGY
BEHAVIORAL
SCIENCE
STRATEGIC
FORESIGHT
who we are fsi

Decoding the human experience…

Foundational Work

  • Journeys
  • Personas
  • Drivers and Barriers
  • Unmet Needs
  • Positioning and Messaging Development & Testing
  • Empathy & Ideation Workshops

UX & CX Co-Creation + Testing Sprints

  • Website and App Development & Optimization  
  • AI-assisted Concept + Message Testing (Qual/Quant)
  • Digital Strategy Co-creations

Visual Storytelling

  • Empathy Videos
  • Journey Videos
  • TikTok Edu-video
  • Real time visual story capture

Strategic Advisory

  • Empathy Process Innovation and Implementation
  • Transformational Training & Implimentation

Learn more about how we utilized these subjects in our previous projects.

case studies