To engineer breakout brand growth, you must first intimately connect with your target and understand the human insight. Then pull that voice all the way through strategy and into execution.
An INSIGHT > STRATEGY > EXECUTION approach is a smarter business model for today's environment.
We start by developing an intimate understanding of your target customers by uncovering the values that drive their behavior.
With this deep understanding, we bring together our experienced, multi-disciplinary team drawn from anthropology, marketing, advertising, behavioral psychology, and business design, to facilitate brand strategy development that results in a powerful values-based brand proposition that differentiates your brand and attracts customers.
With a sound strategy in place, we develop a Creative Brief, then work with you to develop on-target communications that connect with your customers and help drive your business.
Our team of experts dig deeper by integrating Behavioral Science and Cultural Anthropology, finding opportunities others don’t see, so that your brand can deliver more than your fair share of market.
Our proprietary “Brand Ecosystem” framework brings together inputs from four key sources that lead you to a Brand Purpose:
The social rules and norms in which we live, and the forces and tensions that drive beliefs, behaviors and values that we see emerging in the marketplace.
The target customer’s beliefs, wants and values that guide them as they navigate their lives within contemporary culture.
The conventions of the competitive set that your brand competes against and has the opportunity to disrupt.
The equities and attributes that are the source of your brand’s ‘right to win’.
Your Brand Purpose becomes the heart of the Brand Engagement. It influences everything: from your brand strategy, to how you activate your brand in the marketplace to create a distinctive brand experience.
Your brand positioning and chosen target growth customer, including the brand architecture
Includes the Creative Brief, Key Messaging, Creative prototyping, and Activation Strategy
Identifying platforms for innovation and the structure to execute a productive innovation program
Strategic planning activities to determine how best to go-to-market and optimize your portfolio strategy