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Behavioral Science
Principles
(Placeholder) Discover the science behind why we do what we do...
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Explore the Principles
Behavioral Science Principles
How might we tailor our offerings and language to appeal to the diverse identities of our customers?
IDENTITY
Your customer’s sense of self, both individually and socially, impacts how they make decisions.
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Behavioral Science Principles
How might we better understand how our customers react to change?
LOSS AVERSION
Your customer’s feel the pain of loss twice as powerfully as an equivalent gain.
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