We would love to walk you through our integrated approach! In this Seminar, our Behavioral Science Insights & Strategy team will bring you up to speed on the newest behavioral science methods that are being applied to marketing, as well as how existing cultural anthropology methods are being re-engineered to deeply understand human behavior and decision making.
We examine business questions through the lens of Behavioral Science and Cultural Anthropology, leveraging each to optimize research design and interpretation, strategy development, and the creation and testing of nudges to change behavior.
The application of Behavioral Science methods allows us to explore the human decision making process in order to uncover key decision points and their underlying motivations. Integrating this with Cultural Anthropology explores the rich societal norms and dynamics that set the context within which human decisions are made.
This critical integration of these two disciplines allows us to solve tough business challenges by revealing the true motivations behind people's choices, and help clients position their products or services to best meet consumer needs.