Uncovering Motivations, Not Rationalizations

We examine business questions through the lens of Behavioral Science and Cultural Anthropology, leveraging each to optimize research design and interpretation, strategy development, and the creation and testing of nudges to change behavior.

The application of Behavioral Science methods allows us to explore the human decision making process in order to uncover key decision points and their underlying motivations. Integrating this with Cultural Anthropology explores the rich societal norms and dynamics that set the context within which human decisions are made.

This critical integration of these two disciplines allows us to solve tough business challenges by revealing the true motivations behind people's choices, and help clients position their products or services to best meet consumer needs.