Senior Behavioral Science Strategist

At FSi, our vision is to help lead the critical transformation from a healthcare system to a HumanCare experience. We are redefining Human Centricity, and putting the power of HumanCare at the center of how we solve business challenges and in how we design strategy.

Thank you for considering Fresh Squeezed Ideas for your next home.

We are a global insight and strategy consultancy, founded in 2006, serving pharmaceutical clients in the US, Canada, and globally. Using proprietary frameworks based on Experience Design, Foresight and Human Sciences we decode the human experience to reveal and better understand the patient and provider experiences. Our goal is to instill in our clients, genuine empathy for the total human experience of caring for and living with disease, so that the most favorable care-centric health outcomes are achieved.

About the position

Reporting to an SVP, Strategy & Innovation, you will provide senior project leadership on qualitative primary market research projects, inspiring your project team and nurturing the day-to-day client relationship, resulting in an excellent client experience.  Leveraging your PhD Behavioral Science (BSci) expertise, skills, and collaborating with our Human Science Center of Excellence team members, you will develop deep human behavior-based insights to craft strategic business solutions, design and facilitate client co-creation sessions that translate strategy into behavioral action. You will also contribute to thought leadership through the writing of BSci blogs and social media posts to expand our client’s understanding of how we uniquely apply BSci to the work we do.

Responsibilities & Duties

Project Delivery

  • Effectively leads multiple complex, multi-phased qualitative primary and secondary market research projects such as integrated patient, HCP, circle of care experience journeys, emotional drivers & barriers, concept development, optimizing and testing, etc. Oversees the project team, leads day-to-day client relationship and development of the strategic deliverables
  • Innovates with Human Science Center of Excellence, Foresight and Experience Design experts to deliver new frameworks and thinking models to solve client business challenges
  • Leads all methods of fieldwork and is skilled at deep ethnographic interviewing. Has achieved mastery research skills across a range of modalities (e.g.interviewing, discussion groups, longitudinal digital ethnographic journaling, literature review, meta analysis, etc…)
  • Leads their project team in analysis, emerges the strategic story, crafts the strategy solution and identifies tactical behavioral solutions
  • Is skilled at emerging the deeper psychological drivers of belief and behavior, leading to the revelation of deep human insight, critical for client empathy and strategy creation
  • Will collaborate with an Executive Sponsor to act as a sounding board and to refine story and strategic solutions
  • Contributes to or leads the design of and facilitates co-creation workshops

Client Relationship

  • Engages clients in discussions around their larger business issues and identifies opportunities for deepening client relationships
  • Ability to identify strategic opportunities for a client beyond what has been requested in the RFP
  • Can become a trusted advisor

Communication Excellence

  • Effective in making complex information digestible (simplification, interesting visual representations, lay language, etc.)
  • Expertly delivers BSci concepts in accessible, salient, and compelling ways
  • Demonstrates confidence and knowledge when delivering findings and recommendations

Thought Leadership

  • Leads BSci thought leadership initiatives: including writing several blog posts per year, leading the development of lunch and learns and other thought leadership initiatives
  • Identifies opportunities for BSci innovation within the FSi Strategy offering, leading the development of new tools, perspectives, and offerings


  • Contributes to and develops a culture of collaboration, care, and respect
  • Commits to creating an equitable and inclusive environment for members of the team and clients
  • Mentors and develops less experienced Strategists and Analysts

Experience & Qualifications

  • PhD in Behavioral Science related studies, Cognitive Neuroscience preferred
  • Minimum of 3+ years of work experience in strategy and qualitative primary market research with HCPs, patients, caregivers, in the health sciences/pharma industry
  • Experience conducting and leading in depth interviews with a range of healthcare stakeholders
  • Proven success working with multidisciplinary and diverse teams
  • Excellent client relationship skills
  • Strong collaborator and ability to emerge great thinking from others
  • Strategic thinker with strong analytic and writing skills
  • Commitment to empathy for research participants and client and FSi Strategy teams
  • Strong verbal and written communication skills
  • Demonstrated ability to manage multiple projects efficiently
  • Ability to travel (~20-30%)within North America for project work and business development

Compensation and Work-Life Balance

This is a remote full-time permanent position in the salary range of $100k-$130k.

 Fresh Squeezed Ideas supports a 4 Day Work to elevate personal flexibility and support an environment where team members feel they are learning and growing both in their professional and personal lives. We conduct our work from Monday to Thursday with Friday as our Flexible workday for personal & professional development.


Fresh Squeezed Ideas celebrates diversity in both its innovative solutions and its workforce. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities who are eligible to work in the USA or Canada.We understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.

We thank all candidates for their interest, but we will only reach out to those candidates that are under consideration.