Content Marketing for Busy Doctors – What They Really Want & Need

A pharmaceutical company was seeking to improve their reach and impact across communication channels, knowing doctors are overworked and overwhelmed.​

Pharma companies’ outreach efforts span many channels, and pharma is organizationally siloed.  The result is that doctors are often receiving the same information in person and digitally, through Reps and MSLs, adding to their frustration and creating an inability to identify what is valuable.​

Equipped with detailed diary accounts of what doctors’ real-time experience is, feeling bombarded 24/7,  the client team has identified new strategies to focus efforts, exit undesirable channels and optimize their communications to deliver on doctors’ wishes for a more personal and curated communications experience.​