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Designing the Future of Auto-Injectors for Better Patient Experiences
Photo by LaShawn Dobbs on Unsplash
How can we reimagine the auto-injection experience for patients?
The Context
A global pharmaceutical company engaged us to map the current patient /caregiver experience with auto-injectors by scanning the landscape well beyond healthcare for inspiration, in order to design a better experience.
Business Challenge
Autoimmune patients need the experience of injecting to be simple, but also to provide haptic cues & data. How can we design concepts to empower and support patients without adding complexity to the devices?
Our Approach
- Service Concepts created from the first phase of CX research were brought back to patients and caregivers for input and refinement.
- Foresight-driven horizon scanning and Behavioral Science-driven research and theories helped us understand the deeper why behind the concept feedback. Concepts were refined using Behavioral Science to nudge adoption.
Our Impact
Armed with (i) key recommendations for changes, (ii) specific watch outs and detailed optimizations and (iii) a list of analogous examples to draw inspiration from, the design team was able to prioritize the strongest existing concepts, and continue to evolve them to create an entirely new concept direction that leveraged the findings from the patient research and horizon scan.
“This hybrid approach is so exciting. I feel so inspired! I can’t wait to share it with the team so we can refine the concepts even further.”
- Client Research Director
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