Is an app the right solution for HIV weight gain?
How do we create an app that can provide HCP’s with the data to make an informed clinical decision around their patient’s health?
Situation
People living with HIV (PLWH) face not only living with their condition, but also the challenging side effects of treatment, which can include weight gain.
Solution
A global pharmaceutical company was seeking to develop a weight gain app to empower PLWH, while providing HCP’s the data to make an informed clinical decision around their patient’s weight gain.
Impact
Rather than leveraging the app as a first step, the marketing team discovered alternative strategies to initiate conversations around weight gain between HCP and PLWH, making them more open to leveraging the benefits of the app.
“You nailed it! This was a very sensitive topic that was handled with care. What has become clear is that we need to be open to considering whether an app is really the right solution.”
- Associate Director, Market Research & Analytics
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