New Therapy Service Concepts to Elevate Patient Experience

A global pharmaceutical company is launching a new therapy for a rare, potentially terminal pulmonary disease and aspires to provide added tools to help in the management of this therapy and their condition.

Being an add-on treatment to existing regimens, the client needs to provide services which reduce the overall burden of treatment on patients while simultaneously elevating the standard of care.

Armed with (i) key recommendations for changes, (ii) specific watch outs and detailed optimizations and (iii) a list of existing examples to draw inspiration from, the partner agency and our clients were able to prioritize the most useful features in the concepts and evolve them to better meet the patient needs. Changes included altering core ideas, adding/removing features and tweaking small details such as names.