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The Context
Our client is in early stage development of an auto-injection device for self-injecting autoimmune patients and caregivers.
Business Challenge
In an effort to reduce the autoimmune treatment burden and create a truly differentiated self-/caregiver-injection experience, our client wanted to gain an empathetic understanding of patient and caregivers who use autoinjectors, including their self-injection experiences, unmet needs, drivers and barriers to self-injection, and critical/desired autoinjector features and aspects.
Our Approach
Our ethnographic immersions and virtual co-creation sessions with patients and caregivers challenged existing assumptions around designing a compelling auto-injection device. Importantly, without the help of a medical expert, self-injecting patients experience a lack of control at each stage of the injection process, desiring features that provide them with feedback and reassurance of their technique.
APPROACH HIGHLIGHTS
Self-Injector Online Community, A custom, interactive online community with patients and caregivers, including behavioral-science based activities
Co-Creation Sessions with Patients and Caregivers, to develop design principles and features that instill patient control and confidence.
Our Impact
Our approach delivered 6 autoinjector design principles based on an empathetic understanding of self- and caregiver-injector experiences. We provided the engineering team with detailed evaluations of over 40 different autoinjector features and aspects, including critical watch-outs and trade-offs to consider during the design process. Our research identified the “must-haves” for developing a truly differentiated auto-injection experience, ensuring that the resulting device instills confidence in patients and caregivers at every step of the injection process. This allowed our client to embark on a focused design process, in which the most motivating and differentiating features are prioritized.
“I am really impressed by the market research design, the insightful learnings, and the thorough analysis which were all executed under such a tight timeline."
- Principal Scientist, Device Development
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