Pulmonary Therapy Service Concepts to Elevate Patient Experience​

How can I use research to co-create patient service concepts?

Situation

A global pharmaceutical company is launching a new therapy for a rare, potentially terminal, pulmonary disease and aspires to provide added tools to help in the management of this therapy and their condition.

Solution

Being an add-on treatment to existing regimens, the client needs to provide services which reduce the overall burden of treatment on patients while simultaneously elevating the standard of care.​

Impact

Armed with (i) key recommendations for changes, (ii) specific watch outs and detailed optimizations and (iii) a list of existing examples to draw inspiration from, our clients were able to prioritize the most useful features in the concepts and evolve them to better meet the patient needs.​