Message Testing: Quant, Qual, or Quanty-Qual?

Our client hoped to create digital assets that best reflected the power of a medication to psychiatrists. With a series of messages in hand, they didn’t have clarity around which messages would be most engaging and drive action.​

Our client’s internal team was split about whether they needed the richness of qualitative insight or the breadth of quantitative insights, to identify winning messages and message sequencing. ​

The client team confidently walked away with a clear message sequence as well as a list of strategies for iterating impactfully. ​