Understanding the Unique Needs of Refractory Chronic Cough Patients
Situation
In a post-Covid world, mindsets around coughing have changed - coughing has become re-defined, which has implications for patients suffering with Refractory Chronic Cough (RCC). A global pharmaceutical company wanted deeper insight into the social and emotional experiences of RCC patients highlighting opportunities for shaping their brand strategy and patient support interventions along their journey.
Solution
Our challenge was to deeply understand the unique tensions that manifest for RCC sufferers, exploring how the realities of “just a cough” forces patients to navigate multiple life-changing impacts.
Impact
By deeply understanding the complexities of the RCC patient experience and unmet needs, the team was able to pinpoint key opportunities areas in which to shape and leverage their brand strategy and optimize forthcoming treatment interventions.
“I’m very grateful to the FSi team…this will be very, very helpful as we think about our branding work.”
“The work directly speaks to the brand strategy needs.”
Predictive Analytics for Journey-Based Insights & Targeting
Unified Commercial Taxonomy for Enabling Journey-Based Analytics
Digital HCP Content Platform Orchestration
