Pharma
What’s in it for Respondents Who Participate in Market Research? And How Can You Help?
What’s in it for Respondents Who Participate in Market Research? And How Can You Help?
Patients want to know that ‘some good’ is going to come out of the market research they are participating in.
Mental Health in Pharma Marketing
Mental Health in Pharma Marketing
Mental health is a very important aspect of health care. We discuss how pharma marketers can take a deeper look at how their efforts can support it.
A New Hero In Human-Centric Design
A New Hero In Human-Centric Design
Exploring the user-friendly Hero medication dispenser as an example of semiotically sublime design and human-centricity within the patient journey.
Patient Journeys Don’t Make us Patient Centric
Patient Journeys Don’t Make us Patient Centric
Pharma marketers need to learn that the biggest profit comes from serving patients and providing valuable service to their stakeholders.
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