- Idea Lounge
- The hot-cold empathy gap and optimism bias
The Unconscious Strategy We Use to Keep Track of Our Money
Mental accounting is just one psychological phenomenon that can spur irrational decision-making when it comes to finances.
On Magic, Math and Marketing: A Much Needed Re-Think On Social Media
Our interactions with social media have become integral parts of who we are – not just something we do, but something that make up who we are.
Why Marketers Need Social Science in Their Tool Kit
In video 4 of a 9-part series, we answer the question, "Why should social science be a part of every marketer's tool kit?"