Social Science
The Coaching Habit
The Coaching Habit
The truth is, you can’t work any harder than you are already. It’s not about working harder, it’s about having more impact.
Thinking Fast and Slow
Thinking Fast and Slow
Two systems drive the way we think and make choices: System One is fast, intuitive, and emotional; System Two is slower, more deliberate.
The Wisdom of Crowds
The Wisdom of Crowds
Collective thinking always outperforms the individual brilliance even of highly skilled people.
The Unconscious Strategy We Use to Keep Track of Our Money
The Unconscious Strategy We Use to Keep Track of Our Money
Mental accounting is just one psychological phenomenon that can spur irrational decision-making when it comes to finances.
Memories Are Skewed
Memories Are Skewed
In the last post, we talked about how we are not good at predicting our own future behaviors. Well then thank goodness for our memories, right? Wrong!
Jumping the S-Curve of Life
Jumping the S-Curve of Life
We know about the S-Curve Model in its traditional business sense, but have you ever seen it applied to mid-life and the changes it brings for women?
On Magic, Math and Marketing: A Much Needed Re-Think On Social Media
On Magic, Math and Marketing: A Much Needed Re-Think On Social Media
Our interactions with social media have become integral parts of who we are – not just something we do, but something that make up who we are.
Why Marketers Need Social Science in Their Tool Kit
Why Marketers Need Social Science in Their Tool Kit
In video 4 of a 9-part series, we answer the question, "Why should social science be a part of every marketer's tool kit?"
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