Idea Lounge

A New Behavioral Science Market Research Tool: The Attribute Elicitation Task
A New Behavioral Science Market Research Tool: The Attribute Elicitation Task
If you've ever wondered how to solve the "say-do gap" - the disconnect between what people say they are going to do and what they actually do, there is now a tool available that can help unravel the mystery.
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Power of Purpose Webinar
Power of Purpose Webinar
A discussion about the future of business and brand strategy
2016: A Year In Review
2016: A Year In Review
Check out some of our best moments from 2016. Highlights include moving into our inspiring new collaboration space, The Loft, as well as a transformational marketing event with the former CMO of the Four Seasons Hotels and Resorts, Susan Helstab. #2016yearinreview
The Changing Face of Marketing
The Changing Face of Marketing
In video 1 of a 9-part series, we answer the question, "What is happening in marketing and how does a brand succeed?"
Understanding Brand Attraction
Understanding Brand Attraction
In video 2 of a 9-part series, we answer the question, "What do progressive marketers need to understand about culture and brand attraction?"
The Problem with Best Practices
The Problem with Best Practices
In video 3 of a 9-part series, we answer the question, "Why don't best practices work and what is the better way?"
Why Marketers Need Social Science in Their Tool Kit
Why Marketers Need Social Science in Their Tool Kit
In video 4 of a 9-part series, we answer the question, "Why should social science be a part of every marketer's tool kit?"
Economic Eras and Brand Consumption
Economic Eras and Brand Consumption
In video 5 of a 9-part series, we answer the question, "How does the value of a brand change through different economic eras?"
Culture Shifts Affecting the Post-Modern Consumer
Culture Shifts Affecting the Post-Modern Consumer
In video 6 of a 9-part series, we answer the question, "What are the most important cultural shifts affecting today’s post-modern consumer?"
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Reading List
Disrupt Yourself: Putting the Power of Disruptive Innovation to Work
AUTHOR
Whitney Johnson
Disrupt Yourself: Putting the Power of Disruptive Innovation to Work
Consider this simple, yet powerful, idea: disruptive companies and ideas upend markets by doing something truly different.
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Our Blog
What’s in it for Respondents Who Participate in Market Research? And How Can You Help? What’s in it for Respondents Who Participate in Market Research? And How Can You Help?
Patients want to know that ‘some good’ is going to come out of the market research they are participating in.
The Unconscious Strategy We Use to Keep Track of Our Money The Unconscious Strategy We Use to Keep Track of Our Money
Mental accounting is just one psychological phenomenon that can spur irrational decision-making when it comes to finances.
Memories Are Skewed Memories Are Skewed
In the last post, we talked about how we are not good at predicting our own future behaviors. Well then thank goodness for our memories, right? Wrong!
I’m Hangry. I’m Hangry.
No, there is not a typo in the title, being Hangry is a thing. When someone says they are hangry, they are acknowledging the impact
Future Projections Are Not Reliable Future Projections Are Not Reliable
Part One of our behavioral science series, “The Seven Subconscious Drivers of Behavior”, focuses on how our behavior is shaped by previous experience.
Helping the Machines Help Us: Our Role in The Second Machine Age Helping the Machines Help Us: Our Role in The Second Machine Age
Machines help us with numerous things and keep us safe, healthy and smart. Do humans have to worry yet about them taking over the world? We speculate.
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