- Idea Lounge
- Our Blog
Our Blog

Read about gift-giving the Fresh Squeezed Ideas way.

Patients want to know that ‘some good’ is going to come out of the market research they are participating in.

Mental accounting is just one psychological phenomenon that can spur irrational decision-making when it comes to finances.

In the last post, we talked about how we are not good at predicting our own future behaviors. Well then thank goodness for our memories, right? Wrong!

No, there is not a typo in the title, being Hangry is a thing. When someone says they are hangry, they are acknowledging the impact

Part One of our behavioral science series, “The Seven Subconscious Drivers of Behavior”, focuses on how our behavior is shaped by previous experience.

Machines help us with numerous things and keep us safe, healthy and smart. Do humans have to worry yet about them taking over the world? We speculate.

We know about the S-Curve Model in its traditional business sense, but have you ever seen it applied to mid-life and the changes it brings for women?

The following is the conversation between Fresh Squeezed Ideas’ President, John McGarr and Dr. Rajwant Sandhu, our Behavioral Science Insights expert.

Today, women approaching their late 40s are looking both inward and outward, and deciding not to let life unfold as it has for generations before.

To avoid another Target situation, Nordstrom ought to take a look at how creating a storied experience can help them succeed with reserved Canadians.

Mental health is a very important aspect of health care. We discuss how pharma marketers can take a deeper look at how their efforts can support it.

Some tips and advice for clients who join their moderators for in-home ethnography sessions.

Exploring the user-friendly Hero medication dispenser as an example of semiotically sublime design and human-centricity within the patient journey.

Our interactions with social media have become integral parts of who we are – not just something we do, but something that make up who we are.

From a popular culture point of view, zombies tend to emerge on the cultural landscape in the midst of anxieties. What does this mean for brands?