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How Understanding Cultural and Behavioral Economics Can Make You A Better Gift-Giver
Read about gift-giving the Fresh Squeezed Ideas way.
What’s in it for Respondents Who Participate in Market Research? And How Can You Help?
Patients want to know that ‘some good’ is going to come out of the market research they are participating in.
The Unconscious Strategy We Use to Keep Track of Our Money
Mental accounting is just one psychological phenomenon that can spur irrational decision-making when it comes to finances.
Helping the Machines Help Us: Our Role in The Second Machine Age
Machines help us with numerous things and keep us safe, healthy and smart. Do humans have to worry yet about them taking over the world? We speculate.
An Economist and A Psychologist Walk into A Bar: In Conversation with Dr. Rajwant Sandhu
The following is the conversation between Fresh Squeezed Ideas’ President, John McGarr and Dr. Rajwant Sandhu, our Behavioral Science Insights expert.
Listen Up, US Retailers: Amaze Canadians with a Storied Experience, or Suffer a Canadian Chill
To avoid another Target situation, Nordstrom ought to take a look at how creating a storied experience can help them succeed with reserved Canadians.
On Magic, Math and Marketing: A Much Needed Re-Think On Social Media
Our interactions with social media have become integral parts of who we are – not just something we do, but something that make up who we are.
What Does the Zombie Apocalypse Mean for Your Brand?
From a popular culture point of view, zombies tend to emerge on the cultural landscape in the midst of anxieties. What does this mean for brands?