Recommended Reading List

At Fresh Squeezed Ideas we are always looking for ways to expand our knowledge. Here are some of our favorite titles that cover Behavioral Science and Cultural Anthropology. We have applied the knowledge from these pages to developing the art of market research and marketing strategy.

Sensemaking: The Power of the Humanities in the Age of the Algorithm
AUTHOR
Christian Madsbjerg
Sensemaking: The Power of the Humanities in the Age of the Algorithm
Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from "quant" thinking but from deep, nuanced engagement
Predictably Irrational
AUTHOR
Dan Ariely
Predictably Irrational
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
The Connected Company
AUTHOR
David Gray
The Connected Company
Customers are adopting disruptive technologies faster than your company can adapt.
The Coaching Habit
AUTHOR
Michael Bungay Stainer
The Coaching Habit
The truth is, you can’t work any harder than you are already. It’s not about working harder, it’s about having more impact.
Thinking Fast and Slow
AUTHOR
Daniel Kahneman
Thinking Fast and Slow
Two systems drive the way we think and make choices: System One is fast, intuitive, and emotional; System Two is slower, more deliberate.
The Wisdom of Crowds
AUTHOR
James Surowiecki
The Wisdom of Crowds
Collective thinking always outperforms the individual brilliance even of highly skilled people.
Influence, The Psychology of Persuasion
AUTHOR
Robert Cialdini
Influence, The Psychology of Persuasion
Influence, the classic book on persuasion, explains the psychology of why people say yes- and how to apply these understandings. 
How Brands Grow
AUTHOR
Byron Sharp
How Brands Grow
This book provides evidence-based answers to the key questions asked by marketers every day.
Drive: The Surprising Truth About What Motivates Us
AUTHOR
Daniel H. Pink
Drive: The Surprising Truth About What Motivates Us
Through the years of study of human psychology, it has been stated that most individuals and animals alike have been motivated by positive reinforcement.
Nudge
AUTHOR
Richard H. Thaler & Cass R. Sunstein
Nudge
Nudge is about choices—how we make them and how we can make better ones.
The Advertising Effect: How to Change Behaviour
AUTHOR
Adam Ferrier
The Advertising Effect: How to Change Behaviour
A great primer about some of the Behavioural Science techniques that we're using to influence people to change their behaviour through Marketing programs.
Disrupt Yourself: Putting the Power of Disruptive Innovation to Work
AUTHOR
Whitney Johnson
Disrupt Yourself: Putting the Power of Disruptive Innovation to Work
This book was the inspiration for us to jump onto another S-curve and do something truly different with how we apply Behavioral Science and Culture.
Grow: How Ideals Power Growth and Profit at the World’s 50 Greatest Companies
AUTHOR
Jim Stengel
Grow: How Ideals Power Growth and Profit at the World’s 50 Greatest Companies
This book inspired us to harness the power of Brand Purpose as a framework for building great brands for our clients.
Where Good Ideas Come From
AUTHOR
Steven Johnson
Where Good Ideas Come From
An exploration of where some of the best ideas were bred. Johnson identifies seven key patterns behind ingenuity and innovation that seem to transcend var
Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
AUTHOR
Jonah Sachs
Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
We know that the biggest challenge of Marketing today is being heard amongst the thousands of messages we are exposed to daily. Enter the "story".
How Brands Become Icons: The Principles of Cultural Branding
AUTHOR
Douglas B. Holt
How Brands Become Icons: The Principles of Cultural Branding
Through this book we understood that a brand should be built using a purposeful strategy, and have a significant role in Culture.
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities
AUTHOR
Grant McCracken
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities
An in-depth insight into the culture of consumption; from it's origin to impact on present consumer behavior.
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