With a clear understanding of your business challenge, we draw on the right Behavioral Science, Cultural Anthropology, and Strategy and Innovation-based tools and methods to deliver actionable insights and breakout strategies.
Behavioral Science Insight Methods
Safe-Fail Predictive Markets
Online market simulation platform that leverages crowd-based intelligence to mimic real life in a market simulation, getting close to a real life trial as possible. The goal is optimize concepts over repeated trials to produce a winning concept.
Attribute Elicitation Task
A scientifically validated method for comparing competitive brands, products. Instead of relying upon biased pre-definitions of attributes to be used, the participants define them based on personal relevance. Deployable in either qualitative or quantitative designs.
Pinpoints specific motivational drivers that best predict purchase behavior based on time-limited association tasks. Deployable in either qualitative or quantitative designs.
Overcomes the limitations of claimed behaviors that are notoriously unreliable and non-predictive. Randomized control trials follow the scientific method to prove behavioral outcomes.
Implicit Association Tests
Measures the subconsciously held attitudes towards brands, categories, communications in order to avoid the well documented biases from direct inquiry research methods. Deployable in either qualitative or quantitative designs.
Cultural Anthropology Insight Methods
Leveraging current academic and popular secondary information sources, FSI’s social scientists will explore the tensions, issues and trends in the current and projected category landscape and its impact on the brand.
With the ability to share text, video and images, customers engage in a rich and reflective dialogue online, providing deep understanding of their values, beliefs and behaviors. This may be in a community format or one-on-one with the moderator.
Decoding and mapping advertising in a category, understanding how meaning is created through the imagery, sounds, and language used. It is a powerful tool to uncover where a brand lives within the competitive set, and how a brand reflects and influences the culture at large.
We decode the meaning and values driving engagement with a brand’s media content and the nature of consumers’ online conversations. A powerful starting point in creating hypotheses for rich investigation areas in primary methods.
Giving us insight into how digital forums simultaneously reflect and shape consumer experiences, identities, needs, perceptions, and behaviors, a digital anthropology investigation will generate hypotheses and inform discussion guides to fuel in-field research.
Ethnographic immersions, in-home or through excursions, present opportunities to get up close and personal to the lived experience of consumers— and see their surroundings, how they behave, and the differences between what they say and what they do.
Media Discourse Analysis
Analysis of influential discourses around a brand or an issue, communicated in the news media and popular literature. Identifying the linguistic and symbolic codes that anchor consumers’ beliefs and attitudes, this method investigates how broader social and cultural changes shape brand perception.
Focus groups bring together groups of consumers for highly focused discussions. This allows them to share and build ideas with each other. The goal is to understand belief systems and behaviors.
Customer Journey and Persona Development
A consumer exploration process that helps identify and organize a full psychographic and attitudinal portrait of your customer including needs, motivations, values, wants and the current and aspirational role for your brand in their lives.
Strategy + Innovation Insight Methods
Our 5-step approach to Co-Creation allows us to diverge through springboard development and ideation, then converge through concept crafting and screening.
Using either digital or in-person methodologies, our behavioral science infused approach helps optimize and build the most relevant brand and communications strategies.
Following insight delivery, it’s important to internalize them so that they are used and incorporated into strategies and tactics. Our post debrief process, enables all stakeholders to absorb learning, internalize them within the culture of the business and identify ideas for marketing activation.
Every brand's Purpose process is designed for the unique needs and context of the business. At Fresh Squeezed Ideas they all culminate in a full-day ideation and co-creation session to uncover the brand's potential and Purpose.