Book BSI 101: Why Behavioral Science is Critical to Marketing Success Lunch ‘n’ Learn
This session introduces the basics of behavioral science—that term everyone’s been talking about—as it applies to marketing and market research. We break down the concept of system 1 and system 2 thinking as well as many of the behavioral “heuristics” and biases that challenge the assumptions made by traditional market research and marketing. But we don’t leave you hanging! We take a challenge that you’re currently working through and, using 4 targeted principles, each exemplified by a real world case study, we equip your team with the basics they need to leverage the power of behavioral sciences in the work they’re doing right now!