- Idea Lounge
- Day 4 – A World Obsessed With ROI and Metrics—How to Get Out
How-to defend and protect your marketing and brand budgets in a world obsessed with ROI and metrics. Learn how predictive evidenced-based strategies will deliver harder working creative and how the application of Brand Economics provides quantitative proof brand investment will improve financial performance.
John McGarr and Edgar Baum’s talk at FFWD, Advertising & Marketing Week 2017.