- Idea Lounge
- Purpose: Driving Business Strategy
The concept of brand purpose has become a hot topic these days. How to develop; how to execute; and how to evaluate. Bob Wheatley, CEO of Chicago-based Emergent, the healthy living agency and John McGarr, President of Fresh Squeezed Ideas, are two preeminent voices on this strategic development. They weigh in from both a behavioral science strategy and a marketing perspective.