Our Approach to Patient Journeys: Applying Behavioural Science & Cultural Anthropology
Mental Health in Pharma Marketing
Mental health is a very important aspect of health care. We discuss how pharma marketers can take a deeper look at how their efforts can support it.
A New Hero In Human-Centric Design
Exploring the user-friendly Hero medication dispenser as an example of semiotically sublime design and human-centricity within the patient journey.
Patient Journeys Don’t Make us Patient Centric
Pharma marketers need to learn that the biggest profit comes from serving patients and providing valuable service to their stakeholders.
Culture and Values
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