Transformational Marketing: How to Navigate Your Way to Success Despite Industry Disruption
Thursday, October 20, 2016 from 7-9 PM
How does a business continue to build their brand regardless of market conditions? Marketing consultancy Fresh Squeezed Ideas will host an exclusive evening with Susan Helstab, the former CMO of Four Seasons Hotels and Resorts, where Ms. Helstab will speak to this very question.
Ms. Helstab brings 28 years of experience at the Four Seasons and was integral to building the iconic brand into the most awarded hotel company in the world and the global leader in luxury hospitality as the gold standard of service. She will share her expertise on Thursday, October 20, 2016 with an exclusive group of marketers at Fresh Squeezed Ideas’ headquarters in Liberty Village. The guest list includes marketing executives from some of Canada’s top companies. Guests will hear about the value of deeply understanding their customers to drive success despite industry disruption.
RSVPs are now closed for this event. If you would like to attend, please contact Zaira Shaal, Marketing Manager for availability.