CX Orchestration for No/Low-See HCPs for Field

With declining rep access and increasing competition, the client marketing team needed a new way to deliver relevant brand messages to HCPs beyond traditional sales calls.

• Implemented an Addressable Communications strategy.
• Classified HCPs by past brand use and calibrated engagement data against a prescribing model.
• Aligned messaging and channel mix to funnel position to complement field activity.

• Increased prescribing among 5,300+ HCPs (34% of target file).
• Generated an estimated $1.2M incremental revenue in six months.
• Validated a prescribing projection algorithm with 60%+ accuracy.