Digital HCP Content Platform Orchestration

A global pharmaceutical company in oncology sought to reimagine its digital HCP experience for a blockbuster cancer therapy. Oncologists needed more timely, relevant information and greater opportunities for peer-to-peer knowledge exchange. Existing digital channels were fragmented, lacked a coherent content strategy, and did not support modern expectations for mobile-first engagement. The company required a coordinated orchestration of content, platforms, and stakeholders to deliver a seamless, high-value experience.

• Developed a digital and content strategy centered on oncologist informational needs and peer exchange.
• Conducted customer co-creations and user testing to shape prototypes, mockups, wireframes, and blueprints.
• Mapped end-to-end experience journeys to align touchpoints with HCP workflows and clinical decision-making.
• Created coordinated transformation roadmaps and a strategic plan to integrate efforts across multiple vendors and internal teams.

• Enabled oncologists to access streamlined, mobile-first content hubs that helped foster peer-to-peer knowledge sharing.
• Delivered alignment across internal stakeholders and vendors, ensuring coordinated execution and consistent experience delivery.
• Established a scalable CX orchestration model in oncology that could be replicated across therapeutic areas.
• Strengthened the therapy's position in the market through differentiated, experience-led engagement with HCPs.