Optimizing the Information-Seeking Experience for Patients and Caregivers

How can we design a UX experience that delivers comprehensive and actionable information in a concise manner?

Context

A pharmaceutical company was launching a new consumer website. To ensure an optimal user experience, the team wanted to test the website prior to the launch.

Challenge

To enhance user engagement, the client needed to identify the fundamental needs motivating patients to visit the website and evaluate how well the content addresses those needs.

Our Approach

Conversations on Information Seeking habits
Self-guided exploration of website
UX probes (navigation, accessibility)
Assessment of site as a whole, as well as key features

Our Impact

Equipped with an understanding of the patient's relationship with their condition and their motivation for visiting the website, our team recommended elevating the site's content. This involved delivering practical, actionable information that could be directly applied to the daily lives of both patients and caregivers.

"There are a lot of things in here that are actionable and the team has some clear next steps"

- Director, Marketing