Helping our clients achieve success is what drives us. We work with client partners around the world across a diverse range of industries and categories, and have impacted almost 500 brands to date. In the past year, these are the clients that we have helped to transform their business.
In 2007, odds were that any customer who was prepared to treat a serious allergic reaction was packing an EpiPen®. The brand dominated its market. READ MORE >
When we worked with Nissane to re-launch the Micra to the 35-54 segment, we challenged conventional wisdom and turned the auto industry’s conventional approach to marketing subcompact cards on its head. READ MORE >
We have helped many different kinds of companies and brands drive innovation programs. But one of the most satisfying is a small, brave, and highly ambitious, regional dairy co-op that clearly wants to create impact in the marketplace — and so they allow us to bring our best. READ MORE >
Fresh Squeezed Ideas has built a strong relationship with Nestlé and its many successful and market-leading brands. Our expertise in insight-based strategy development as well as the individual experience and tacit knowledge of the Nestle business, has allowed us to solve the company’s business challenges over the years. READ MORE >
We are thrilled to be the recipients of the Consumer Obsession Big Insight Award from Nestle Canada! This is the third award in three straight years (2014, 2015 and 2016) that we have received from this client partner. We really appreciate the recognition!
“Congratulations again on winning the Consumer Obsession Big Insight Award… soooo well deserved and as I said I LOOOVE working with you guys.” – Nestle Canada
[Fresh Squeezed Ideas] definitely rose to the challenge and we really appreciate your professionalism and the way you handled all aspects of our project. We have been extremely pleased with the interviews and turnaround of things within stipulated timelines. We are sure that the findings of this research will really help the team further refine their messages and tactics to execute the upgrade strategy.
…the work has been very well received internally . . . it has a lot of legs and you are very well respected and liked.
I want to take this opportunity to recognize Fresh Squeezed Ideas—you guys are true collaborators!
I spent 20 years in advertising…ran Y&R Canada, Europe, Southern Hemisphere, before moving to NYC to be worldwide head of [a very large consumer goods company]. So I think I know good work when I see it. Yours was excellent! Well done!
I just wanted to say again what a great job you did today and on the project in totality. It was a lot of fun working with you and very cool to see all of the work and thinking culminate in some very actionable and insightful findings. Thanks for all of your hard work!
The report was fantastic! I can’t remember the last time I didn’t have any feedback or questions when reading a report in advance. You guys have been absolutely amazing from start to finish – keeping me updated on progress of recruiting, staying on top of guides, screeners, moderation, back-room management and a fantastic report. It’s been a crazy month for me – and I appreciate it greatly!
I found the workshop to be well structured and well facilitated, and I appreciated the great dialogue and candor from the group. I thought we had really meaningful conversation and that we made a great deal of progress during the day!
I wanted to share with you that your [Study] was selected by the Global team as one of 3 studies highlighted in this month’s newsletter. These were selected from hundreds of studies based on the intent to ‘highlight new and interesting studies to ensure wider use of the newsletter and leverage fantastic insight examples’.
Thought you might like to know that your great work is being appreciated!
I want to thank you and your team again for the time spent to review the results of your findings from the Digital Anthropology as well as the thought you have put into developing the consumer personas and recommendations.
During our discussion we came to realize the breadth of services offered by FSI, particularly as it relates to creative concepts and strategies. We are currently in the midst of requesting tenders to help us develop a new direct-to-consumer campaign for [BRAND]. Given your work to date on [BRAND] as well as your knowledge of the market space, would you be interesting in participating in our RFP to develop an impactful branded direct-to-consumer campaign for [BRAND]?
Wow… This is really amazing work… This is the best [patient] journey I have ever seen…
…the work is so powerful in guiding the creative. The last few ads we’ve aired have broken through so well in Ad Tracking and I know it’s because of the great insights the community has been providing.
The work was instrumental in helping our marketing team and our agency partners unlock rich insights for our new upcoming Reese campaign. The team has that rare ability to distill seemingly disparate data into a clear, inspiring and coherent story. Their work led to the easiest transition from research to brief I have seen so far.”
The team at Fresh Squeezed Ideas jumped into this project with both feet! It is amazing to see a supplier-partner be as passionate about the research as the client-team is. The FSI team truly gets into the minds of the consumers and then brings these insights to life with carefully crafted reports that read like a captivating story. Their collaborative partnership throughout the length of the project was invaluable, and I can’t wait to work with them again!